Cover illustration for “Sales Pitch Structures That Work in B2B SaaS Demos”

Essay sales leads

Sales Pitch Structures That Work in B2B SaaS Demos

Discover buyer pain first, then tailor your demo to three use cases.

Arjun Halloran9 min read

Salesly

sales leads

Cover illustration for “Lead Scoring Models for B2B SaaS Pipeline Prioritization”

Essay sales leads

Lead Scoring Models for B2B SaaS Pipeline Prioritization

Scoring models identify high-value leads before they vanish in a noisy pipeline.

Reid Castellano · 10 min read

Cover illustration for “Cold Email Follow-Up Sequences for B2B Sales Teams”

Essay sales leads

Cold Email Follow-Up Sequences for B2B Sales Teams

Most sales teams abandon follow-ups too early, leaving 42% to 59% of replies on the table.

Reid Castellano · 10 min read

Cover illustration for “Outbound Prospecting Workflows in Salesforce CRM”

Essay sales leads

Outbound Prospecting Workflows in Salesforce CRM

Unify your prospecting workflows to stop data silos from breaking automation.

Arjun Halloran · 8 min read

Two structures have emerged as the real alternatives to the feature walkthrough, and they start from opposite assumptions about what a buyer already knows.
From Sales Pitch Structures That Work in B2B SaaS Demos
Cover illustration for “How to Qualify Sales Leads Before the Discovery Call”

Long read sales leads

How to Qualify Sales Leads Before the Discovery Call

Save discovery calls for leads showing both budget authority and active buying signals.

Arjun Halloran · 12 min read

Cover illustration for “Relationship Between Leads and Closed Revenue in B2B”

Long read sales leads

Relationship Between Leads and Closed Revenue in B2B

Modest drops at multiple funnel stages compound into major revenue shortfalls.

Tamsin Adeyemi · 12 min read

Cover illustration for “Generating Sales Leads Through Inbound and Outbound Channels”

Long read sales leads

Generating Sales Leads Through Inbound and Outbound Channels

Combining inbound and outbound channels creates a lead engine stronger than either approach alone.

Arjun Halloran · 12 min read

Cover illustration for “Lead Qualification Methods for B2B Sales Teams”

Essay sales leads

Lead Qualification Methods for B2B Sales Teams (Part 1)

Qualified leads convert at 40%; unqualified ones at 11%.

Arjun Halloran · 8 min read

From the archive

  1. 01Essay sales leadsSales Lead Generation Software Comparison for B2BReid Castellano · 10 min read
  2. 02Essay sales leadsQualified Sales Leads Criteria and Scoring FrameworksArjun Halloran · 11 min read
  3. 03Long read sales leadsGenerating Leads in Sales With Product-Led MotionsArjun Halloran · 13 min read
  4. 04Essay sales leadsHow Leads Move Through the Sales PipelineTamsin Adeyemi · 8 min read