Cover illustration for “Sales Definition Inside a B2B Go-to-Market Motion”

Essay Sales

Sales Definition Inside a B2B Go-to-Market Motion

Clarify what sales actually does so your team stops hiring for the wrong role.

Arjun Halloran9 min read

Salesly

Sales

Cover illustration for “Sales Pipeline Stages Defined for B2B SaaS Teams”

Essay Sales

Sales Pipeline Stages Defined for B2B SaaS Teams

Define pipeline stages by buyer decisions, not seller actions.

Tamsin Adeyemi · 11 min read

Cover illustration for “Outbounding in Sequenced Multichannel Cadences”

Essay Sales

Outbounding in Sequenced Multichannel Cadences

Precision targeting and multichannel timing replace volume in modern outbound.

Reid Castellano · 8 min read

Cover illustration for “B2B Sales Experience Requirements by Role and Seniority”

Essay Sales

B2B Sales Experience Requirements by Role and Seniority

Experience requirements now vary sharply by discipline, not just seniority level.

Arjun Halloran · 8 min read

A GTM motion is the repeatable pattern a company uses to get its product in front of paying customers and get them to pay up.
From Sales Definition Inside a B2B Go-to-Market Motion
Cover illustration for “Request for Proposal Response Strategy for B2B Sales Teams”

Essay Sales

Request for Proposal Response Strategy for B2B Sales Teams

How to eliminate the coordination failures that cost more B2B deals than weak solutions.

Arjun Halloran · 9 min read

Cover illustration for “Decision Maker Identification in B2B Enterprise Sales Cycles”

Essay Sales

Decision Maker Identification in B2B Enterprise Sales Cycles

Buying committees now average 8 to 13 people, making title-based targeting obsolete.

Arjun Halloran · 10 min read

Cover illustration for “Value Proposition Frameworks for B2B SaaS Positioning”

Essay Sales

Value Proposition Frameworks for B2B SaaS Positioning

Choosing the right framework matters more when buyers decide before talking to sales.

Arjun Halloran · 10 min read

Cover illustration for “Sales and Marketing Role Split in B2B Revenue Teams”

Essay Sales

Sales and Marketing Role Split in B2B Revenue Teams

Structural role gaps between sales and marketing leak revenue across the funnel.

Tamsin Adeyemi · 10 min read

From the archive

  1. 01Essay SalesSales Tools for B2B Revenue TeamsArjun Halloran · 9 min read
  2. 02Long read SalesSales Promotion Examples in SaaS and TechElodie Whitfield · 12 min read
  3. 03Long read SalesSales Tools Software Evaluation CriteriaTamsin Adeyemi · 12 min read
  4. 04Essay SalesHow to Increase Sales Without Growing HeadcountArjun Halloran · 8 min read
  5. 05Essay SalesSales Tools in Marketing and Revenue Operations AlignmentElodie Whitfield · 10 min read
  6. 06Essay SalesBest Sales Tools for Small and Mid-Size TeamsReid Castellano · 7 min read