Cover illustration for “Client Satisfaction Survey Design for B2B SaaS Accounts”

Essay Customer relations

Client Satisfaction Survey Design for B2B SaaS Accounts

Multiple stakeholders in a B2B account need different surveys, not one averaged score.

Elodie Whitfield11 min read

Salesly

Customer relations

Cover illustration for “Customer Relations Email Templates for B2B Touchpoints”

Long read Customer relations

Customer Relations Email Templates for B2B Touchpoints

Fit the right template to each moment in the B2B relationship, not the same one to every stage.

Arjun Halloran · 12 min read

Cover illustration for “Describing Positive Customer Relations in Proposals and Reviews”

Essay Customer relations

Describing Positive Customer Relations in Proposals and Reviews

Process descriptions beat empty praise; name the repeatable steps that build client loyalty.

Elodie Whitfield · 9 min read

Cover illustration for “Good Customer Service Skills with Concrete Examples”

Essay Customer relations

Good Customer Service Skills with Concrete Examples

Bad customer service costs $3 trillion globally, but seven teachable skills can flip that math.

Arjun Halloran · 9 min read

The relationship also runs long and lives inside a contract, which changes what a survey needs to capture.
From Client Satisfaction Survey Design for B2B SaaS Accounts
Cover illustration for “Customer Relations Examples from B2B Companies”

Essay Customer relations

Customer Relations Examples from B2B Companies

Retention in B2B tracks how deeply embedded vendors become in operations, not product quality alone.

Tamsin Adeyemi · 9 min read

Cover illustration for “Customer Relations vs Customer Service Distinctions”

Essay Customer relations

Customer Relations vs Customer Service Distinctions

Service handles today's fires while relations builds tomorrow's loyalty.

Elodie Whitfield · 9 min read

Cover illustration for “Customer Relations Skills for Account Managers”

Essay Customer relations

Customer Relations Skills for Account Managers

Relationship skill, not product knowledge, predicts whether clients stay or leave.

Reid Castellano · 9 min read

Cover illustration for “What Good Customer Service Looks Like in SaaS”

Essay Customer relations

What Good Customer Service Looks Like in SaaS

Fast response time within an hour retains 71% of customers versus 48% who wait a full day.

Elodie Whitfield · 9 min read

From the archive

  1. 01Essay Customer relationsWhat Customer Relations Means for B2B RetentionTamsin Adeyemi · 11 min read