Cover illustration for “Failed Customer Interactions and What They Cost”

Essay customer interactions

Failed Customer Interactions and What They Cost

Poor customer experiences put $3.8 trillion in annual global sales at risk.

Tamsin Adeyemi10 min read

Salesly

customer interactions

Cover illustration for “How to Improve Customer Interaction Response Quality”

Essay customer interactions

How to Improve Customer Interaction Response Quality

Consistency beats talent: build systems that make every agent answer the same.

Elodie Whitfield · 8 min read

Cover illustration for “Customer Research Surveys for B2B Product and GTM Teams”

Essay customer interactions

Customer Research Surveys for B2B Product and GTM Teams

Tie survey research to specific business decisions your team needs to make.

Tamsin Adeyemi · 7 min read

Cover illustration for “Empathy in Customer Service Interactions Practical Guide”

Long read customer interactions

Empathy in Customer Service Interactions Practical Guide

Empathetic customer service isn't kindness—it's a learnable sequence that measurably cuts churn.

Elodie Whitfield · 12 min read

Go from $3.1 trillion to $3.8 trillion and that's a trend line, consistent, year over year, in exactly one direction.
From Failed Customer Interactions and What They Cost
Cover illustration for “Monitoring Customer Interactions Across Digital Channels”

Essay customer interactions

Monitoring Customer Interactions Across Digital Channels

Buyers research in channels companies can't track, leaving most of the journey invisible.

Reid Castellano · 11 min read

Cover illustration for “Best Cloud Platforms for Tracking Customer Interactions”

Essay customer interactions

Best Cloud Platforms for Tracking Customer Interactions

Four different interaction types require four different platforms, not one generic tool.

Tamsin Adeyemi · 9 min read

Cover illustration for “Customer Interaction Examples Across the B2B Lifecycle”

Long read customer interactions

Customer Interaction Examples Across the B2B Lifecycle

Most of the buyer's journey happens before your sales team gets involved.

Elodie Whitfield · 13 min read

Cover illustration for “Personalized Customer Interactions at Scale in B2B SaaS”

Long read customer interactions

Personalized Customer Interactions at Scale in B2B SaaS

How to keep customers feeling known as your SaaS grows.

Elodie Whitfield · 12 min read

From the archive

  1. 01Essay customer interactionsCustomer Service Interaction Metrics That Drive RetentionTamsin Adeyemi · 9 min read