Cover illustration for “Bottom-Up vs Top-Down Sales Forecasting in B2B”

Essay Sales Forecasting Methods

Bottom-Up vs Top-Down Sales Forecasting in B2B

Both methods expose blind spots the other misses, so run both and reconcile before quarter start.

Elodie Whitfield9 min read

Salesly

Sales Forecasting Methods

Cover illustration for “Sandbagging in Sales Forecasts and How to Detect It”

Essay Sales Forecasting Methods

Sandbagging in Sales Forecasts and How to Detect It

Compensation rules rewarding underreporting drive sandbagging more than dishonest reps do.

Arjun Halloran · 8 min read

Cover illustration for “Scenario Planning in Annual Sales Forecasts”

Essay Sales Forecasting Methods

Scenario Planning in Annual Sales Forecasts

Replace single-point forecasts with defined action paths for different market conditions.

Arjun Halloran · 9 min read

Cover illustration for “Forecasting for New Logo vs Expansion Revenue”

Essay Sales Forecasting Methods

Forecasting for New Logo vs Expansion Revenue

Separating new logo and expansion revenue forecasts reveals which growth engine is actually working.

Arjun Halloran · 9 min read

Top-down starts with a macro figure, such as total addressable market, a board target, or last year's revenue multiplied by a growth rate.
From Bottom-Up vs Top-Down Sales Forecasting in B2B